Making Climate-Related Content Everyone Wants to Share With Izzy Howden

This episode features a conversation with Izzy Howden, Senior Campaign Manager at Make My Money Matter, an organization working to transform the financial system. It was recorded in August 2024.

Over the past 3 years, Izzy has worked across all of Make My Money Matter’s public campaign activity, including the viral films, The Hidden Relationship, featuring Kit Harington and Rose Leslie, and Oblivian, featuring Olivia Coleman, which have racked up hundreds of millions of views, generated massive media coverage, and picked up a slew of awards.

She’s also directly engaged the financial sector to drive climate action, following Make My Money Matter’s mission to move money from the destructive, harmful investments of the past, into those that help build a future we can be proud of.

Before joining Make My Money Matter, Izzy developed strategic, creative campaigns for clients such as the Global Project for Education, the World Economic Forum, Peace One Day, and Footprint Coalition. 

Amongst other things, Izzy and I discussed the task of making pensions and climate finance engaging for audiences, how working with celebrities can take things to the next level, and how embracing creativity, humour, and satire can give campaigns an edge.

Additional links:

Visit the Make My Money Matter website

Watch Oblivian with Olivia Coleman

Watch The Hidden Relationship with Kit Harington and Rose Leslie

Watch the “Saving Jane” deforestation animation