Battling the Negativity Bias With Jacob Simon

This episode features a conversation with Brooklyn-based climate communicator, creator, and independent reporter, Jacob Simon. It was recorded in August 2024.

As the mind behind Jacobsimonsays, a platform telling real stories of progress to replace dread and fear with hope and action, Jacob inspires his audience of well over half a million people across social media and his newsletter, Climativity, to overcome eco-anxiety and get involved with tackling the climate crisis through optimism, community, and action.

Jacobsimonsays has racked up more than 83 million views, over 11 million likes, and maintains a following of more than 700,000 individuals who tune in every day to hear stories about those tackling the climate crisis and learn about simple and impactful actions they can take to protect the environment.

Amongst other things, Jacob and I discussed the trials and tribulations of being a social media influencer, where to draw your line in the sand when it comes to collaborations, and the kinds of content that performs best on climate and environmental topics.

Additional links:

Follow Jacobsimonsays on TikTok

Follow Jacobsimonsays on Instagram

Visit the Jacobsimonsays website

Check out Jacob’s Climativity newsletter

Read Social tipping dynamics for stabilizing Earth’s climate by 2050